Privacy Policy
The Longer Game (‘we’, ‘us’, ‘our’) is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store and protect information about you when you use our website at thelongergame.co.uk, and your rights in relation to that information.
This policy is written in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
The Longer Game is an independent content platform operated in the United Kingdom. For the purposes of data protection law, we are the data controller of your personal information.
If you have questions about this policy or about how we handle your data, please contact us at: hello@thelongergame.co.uk
2. What Information We Collect
Information you give us directly
When you subscribe to our email newsletter, request our free guides, or contact us via our contact form, you provide us with personal information, which may include:
- Your name
- Your email address
- Any additional information you choose to include in a contact form message
Information collected automatically
When you visit our website, we automatically collect certain technical information, including:
- Your IP address (anonymised)
- Browser type and version
- Pages visited and time spent on each page
- The website or search term that referred you to our site
- Device type and screen resolution
This information is collected via Google Analytics and is used in aggregated, anonymised form to understand how our content is performing and where we can improve.
Cookies
Our website uses cookies, small text files stored on your device. We use: essential cookies (required for the website to function), analytics cookies (Google Analytics, used with your consent), and functionality cookies (to remember your preferences). You can manage your cookie preferences at any time via the cookie settings banner on our website.
3. How We Use Your Information
We use your personal information for the following purposes:
- To send you our email newsletter, where you have subscribed and given consent to receive it
- To deliver the free guides and resources you have requested
- To respond to your contact form enquiries
- To understand how our website is used and improve our content (analytics data, anonymised)
- To comply with our legal obligations
We do not sell your personal data to third parties. We do not use your data for automated decision-making or profiling.
4. The Legal Basis for Processing Your Data
Under UK GDPR, we process your personal data on the following legal bases:
- Consent – for email newsletter subscriptions and marketing communications. You may withdraw your consent at any time by clicking the unsubscribe link in any email, or by contacting us directly.
- Legitimate interests – for website analytics and security purposes, where these do not override your fundamental rights and freedoms.
- Contractual necessity – where processing is necessary to respond to your enquiries or deliver a requested service.
5. Email Marketing
If you have subscribed to our newsletter or downloaded one of our free guides, we will send you regular email communications about our content, new articles and occasionally relevant products or services.
We use MailerLite to manage our email list. Your email address and name are stored on MailerLite’s servers, which are operated in compliance with GDPR. You can unsubscribe from our emails at any time using the link at the bottom of every email, or by contacting us directly.
6. Affiliate Links
Our website contains affiliate links – links to third-party products and services for which we may earn a commission if you make a purchase. Clicking an affiliate link may result in a cookie being set by the third-party website to track the referral. We do not receive any personal data about you from affiliate purchases beyond the fact that a purchase was made via our link. Please refer to our Affiliate Disclosure for full details.
7. Third-Party Services
We use a small number of trusted third-party services to operate the website. These may process your data on our behalf and are bound by their own privacy policies and UK GDPR obligations:
- Google Analytics – website analytics (data anonymised and aggregated)
- MailerLite – email marketing and newsletter management
- Hostinger – website hosting
- Affiliate networks (Amazon Associates, Awin, ClickBank) – affiliate link tracking
8. How Long We Keep Your Data
Email subscribers: we retain your data for as long as you remain subscribed. If you unsubscribe, your data will be deleted from our active list within 30 days. Contact form enquiries are retained for up to 12 months and then deleted. Website analytics data is retained in anonymised, aggregated form with no fixed deletion date.
9. Your Rights
Under UK GDPR, you have the following rights in relation to your personal data:
- The right to access – you can request a copy of the personal data we hold about you
- The right to rectification – you can ask us to correct inaccurate data
- The right to erasure – you can ask us to delete your personal data
- The right to restrict processing – you can ask us to limit how we use your data
- The right to data portability – you can ask us to provide your data in a portable format
- The right to object – you can object to us processing your data on the basis of legitimate interests
- The right to withdraw consent – where processing is based on consent, you can withdraw it at any time
To exercise any of these rights, please contact us at hello@thelongergame.co.uk. We will respond within 30 days.
If you are unhappy with how we have handled your data, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at ico.org.uk.
10. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the ‘last updated’ date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after changes are posted constitutes your acceptance of the updated policy.
11. Contact
For any questions or concerns about this Privacy Policy or how we handle your data, please contact us at: hello@thelongergame.co.uk